Reimagined as Cologne Elixir with more faceted nuances layering over the classical structure of cologne, Fanfare evokes memorable sillage and seductive longevity.

Fanfare is inspired by the Flower Market in Covent Garden, which has been immortalised by film and musical representations, and most recently upcycled into a functional annex for entertainment. Chong explains, “I love the lineage of how George Bernard Shaw’s Pygmalion has been regarded as a timeless masterpiece interpreted into different medium. It has been an amazing opportunity to have the chance to contribute to this evolution with an olfactive representation by collaborating with French perfumer Bruno Jovanovic.”